Smart Car Legislation: Time and Safety Critical

    Between insurance, new technologies, and safety laws, smart cars bring up several complicated issues – though none are perhaps as challenging as the issue of cybersecurity legislation. The concerns surrounding automotive cybersecurity legislation lie largely with the issue of liability in the event of a hack, a subject that seems simple at first, but upon further inspection reveals a subjective, polarizing topic. In his article on ITProPortal, Jaeson Yoo elaborates on this complexity, highlighting the key challenges preventing any clear answer from being made.

    Yoo begins by discussing the urgency of the matter, detailing the United States’ government’s motivations to quickly develop legislation governing automotive cybersecurity. He details how dangerous a car in the wrong hands can be, stating that “Cars, while convenient, have the potential to be deadly, as evidenced by the increasing number of terrorist attacks using automobiles. Vehicles can be used to run over a large group of pedestrians. They can even be used as a way to deliver suicide bombs in strategic situations to maximize catastrophic damage. In other words, ways to utilize the automobile for deadly means are practically limitless, a dilemma that is only certain to grow more complex as cars get even more connected and eventually start driving themselves.” The message is clear – transportation technology is critical to society, but in the wrong situation, cars can be used to cause profound destruction. As cars become more connected, the threat only becomes greater. A single car can already cause major damage. As the amount of connectivity and automation available increases, this already daunting threat has the potential to grow to control thousands of cars within a single fleet.

    This reality is the driving motivation behind the new wave of legislation. Governments around the world are rushing to ensure that adequate legislation is in place in the event such a tragedy occurs, but this hastiness has highlighted a different problem – a lack of interest in the automotive industry to address this serious problem. OEM’s lack serious expertise on the subject of cybersecurity, and thus are reluctant to take a position at all. This cannot be the case, especially when lives are at risk.

    Simply avoiding the issue of cybersecurity is unsustainable. Tesla’s Model 3 is an example of what the future looks like – every function is controlled via the central touch display, foregoing physical buttons and dials for a pure software experience. This futuristic, visionary design has resulted in a massive backlog of nearly 500,000 reservations for the Model 3. Consumers are demanding connectivity in cars today more than any other feature, a call that cannot be ignored without serious damage to traditional OEM’s business. It is clear that traditional OEM’s will have to adapt to remain competitive with newcomers such as Tesla. This adaptation cannot happen as long as OEM’s ignore cybersecurity.

Trillium’s broad portfolio of products & services empowers OEM’s to secure their products from the conceptual stage all the way through end-of-life support. From consulting to penetration testing to providing cybersecurity solutions, Trillium is uniquely positioned to provide a complete and total solution to all things cybersecurity.

Continued Support from Red Herring! Trillium is Honored to be Named a Top 100 Global Startup

This week in Los Angeles, California, Trillium is proud to announce that it has been selected as a recipient of the prestigious Red Herring Top 100 Global Startup award. We are honored by the Red Herring community’s continued support of Trillium and will strive to live up to the high hopes set for us by the international startup communityThis week in Los Angeles, California, Trillium is proud to announce that it has been selected as a recipient of the prestigious Red Herring Top 100 Global Startup award. We are honored by the Red Herring community’s continued support of Trillium and will strive to live up to the high hopes set for us by the international startup community.

Insure My Tesla: New Insurance for a New Age

As an industry that thrives on the weaknesses of human drivers, automotive insurance is facing a difficult problem in the coming of autonomous cars. Not only are autonomous cars themselves proven to be safer drivers than humans, but they, in turn, create a safer driving environment for people not piloting an autonomous vehicle. This reality will no doubt lead to car insurance premiums falling as smart and self-driving cars begin to populate the roads of the world. Tesla motors, a pioneer in the autonomous vehicle sector, has recognized this concern and has taken steps to capitalize on it.

Earlier in October, Electreck posted an article informing that in a partnership with Liberty Mutual Insurance, Tesla’s “InsureMyTesla” insurance program was coming to the United States and Canada, after successful implementation in Hong Kong and Australia. The unique insurance package offers Tesla customers features such as a guaranteed rate for one year, 24-hour roadside assistance, genuine replacement parts, and others. Each of the items detailed in InsureMyTesla are designed to augment the autonomous capabilities of the cars, giving incentive to enroll in specialized insurance. In retrospect, it seems obvious – new cars need new insurance. A big part of that insurance is no doubt going to be cyber security insurance.

The revolution of the car insurance industry is already on the way. With safer streets and cars that need less maintenance, traditional insurance models will fall out of favor in place of plans that offer solutions to the new problems cars face. Data analytics, user-based insurance, and cyber security are features Trillium expects to see top the list of desired outcomes from insurance providers. With vehicle hacks being the largest area of concern regarding autonomous vehicles, the need to feel safe from such a threat will no doubt manifest itself in the inclusion of cyber security in insurance packages. To boot, according to a 2016 Kelly Blue Book study 50% of people surveyed were willing to pay $9 monthly for automotive cyber security as insurance or a subscription software. These signs all point to cyber security becoming a highly sought-after quality in any provider’s insurance package.

To meet this demand, Trillium has developed it’s Cyber Security as a Service (CSAAS) business plan, utilizing a B2B2B2C market strategy. This allows for the maximum amount of input from both automotive manufacturers and insurance providers, leading to the best user-oriented solution possible. Trillium’s SecureIOT is optimal for this implementation, covering every important aspect of autonomous car insurance. SecureSKYE provides advanced data analytics, leading to more refined user-based insurance policies, while SecureOTA allows for the swift implementation of necessary software updates. As the autonomous insurance landscape develops further, the value of SecureIOT’s multilayered protection will make itself clear, leading the way to a safer tomorrow.