Google’s $57M E.U. Fine is a Drop in The Bucket for Big U.S. Tech

Written by Mahbubul Alam, CMO and SVP of Global Engineering at TrilliumSecure

 

The European Union fined Google $57M this week for breaching data privacy regulations and not properly disclosing to people how their data was collected and passed to advertisers

 

While this may seem like a large penalty, the EU is training companies to raise the bar for human rights and other ideals by respecting and protecting all parts of society where technology touches its citizens. When Google appeals this judgement, they will face public officials who stand behind increasingly aggressive measures to safeguard sensitive forms of data, such as records kept in the healthcare system.

 

The E.U. is upholding justice by doing an injustice to a law that has real teeth – after all, Google could have been fined up to 4% of their annual revenue. As tech industry leaders, we now have the financial incentive to ensure transparency and respect for data privacy. Let’s work together to make the “internet browser on wheels,” today’s connected and autonomous vehicles more GDPR compliant. At Trillium, we imbue safety and trust in the future of mobility. By using blockchain technology, we provide a transparent and verifiable method of tracking how driver data is collected and shared with mobility service providers.

Series: Key Takeaways from Trillium’s Booth at CES 2019

To the experienced CES exhibitor, the electronics mega show which takes place each year in Las Vegas represents a unique slice of humanity – the determination of technologists to innovate and promote their developments; the collection of over 182,000 industry leaders dispersed over 2.9 million square feet; the media spotlight that shines not only on tech titans but nimble start-ups seeking to disrupt established players – it’s an expansive sneak preview of cutting-edge technology and a privilege to share a series of Trillium’s key takeaways from this one-of-a-kind show.

 

  1. Connected Vehicles Will Soon Be an Internet Browser on Wheels, so Consumers and Lawmakers are Taking Data Privacy Very Seriously

 

The letter “C” from CES 2019 represents the consumer and one of Trillium’s goals at the show was to highlight the wide breadth of mobility services that will benefit drivers as they spend less time focusing on the road and gain more productive time while traveling. Modern day vehicles feature full-fledged web browsers, automatic toll systems linked to bank accounts, and driver health monitoring sensors, all of which produce an unprecedented amount of sensitive data.

 

Once vehicle owners cede or share this connected vehicle data, there are many mobility service providers who will monetize it. Take, for example, companies such as Amazon or Google that have developed conversational AI assistants to aggregate consumer data from smart homes – they’ve monetized this data to great effect with the creation of targeted ads. It’s safe to say such technologies will become a fixture of the self-driving vehicle. But data collected from connected vehicles must be handled with special care because public safety, risk to property and scenarios where personally identifiable information is misappropriated or even used against drivers are being flagged by industry thought leaders.

 

The challenges of maintaining data privacy in the autonomously-driven era was brought up again and again during the panels hosted at Trillium’s booth and during the CES keynote talk entitled “The New Mobility Revolution.” And many thoughtful questions were asked during each Q&A session about how companies will establish public trust so that ordinary drivers can reap the benefits of self-driving technologies. In Trillium’s next blog post, we’ll go into detail on how Trusted Mobility Platform and Services address this important issue.

Trillium at FIC2019

FIC2019 – Booth E29-28, January 22-23rd, in Lille, France. Trillium will be showcasing our trusted services and technology together with our partners at Thales.

Trillium in the News: Forbes Reporting on CES 2019

Below follows an extract about Trillium and our value proposition from the Forbes article “CES For The Auto Industry: Digital Technologies To Steer Your Car Into An Immersive Experience” by Sarwant Singh published January 15th 2019:

Blockchain In The Data Security Space

A hotly discussed idea was the monetization of data—whether related to the driver, the vehicle or even camera sensors—from different applications. However, given intensifying data privacy and security concerns as well as regulations like the GDPR, it is important that extreme security be applied across the breadth of this emerging opportunity. Trillium Secure’s blockchain-based trusted data platform represented an innovative use of blockchain technology since it looked beyond the parts, warranty and after sales arenas to data as a service.

Read the full story here

Trillium is 1 of 11 Station F Startups Not to Miss at CES 2019

This article was first published on Medium on January 10, 2019. Read the full article here:

Trillium Secure: Cybersecurity for Connected and Autonomous vehicles

Another CES 2019 Innovation Award Winner! Trillium Secure builds a blockchain and AI-powered solution that keeps connected and autonomous vehicles safe from cyber-attacks.

1.5 Trillion Reasons to Meet with Trillium Secure at CES 2019 to Explore Trusted Cybersecurity & Mobility Solutions for Connected and Autonomous Vehicles

LAS VEGAS – January 4, 2019 – Trillium Secure, Inc. (Trillium), the leader in secure data management, is offering a full-scale experience of the world’s most trusted mobility services platform at CES 2019, which takes place January 8 – 11 at the Las Vegas Convention Center.

Trillium’s Trusted Mobility Platform and Services are predicated on establishing two distinct elements of trust – security and data integrity, beginning in the electronic control units (ECUs) within the vehicle where raw data is derived, and in the cloud where blockchain technology encapsulates and verifies data for machine learning processing and secure mobility commerce.

Trillium’s platform and trusted data services address the $1.5 trillion question of how to unify mobility-as-a-service providers, technologies like artificial intelligence, and the necessary qualities of security and data integrity, towards the cause of transforming transportation.

 

Trillium technology creates a level of digital trust second to none. At its very essence, the DNA of the platform provides trust, security and integrity so that data can deliver value without reservation. It is architected in such a way that every action taken is predicated on ensuring this mandate. By doing this, the company will truly make a fundamental contribution.

“The future of transportation rests upon multi-modal high speed mobility,” says Mahbubul Alam CMO and Sr. VP of Global Engineering at Trillium Secure. “We’ll have driverless cars, flying cars, human-carrying drones and more. In the next 3 years, many businesses will aggressively move into connected digital mobility services because this will be the consumption model for Gen Y and Z, who are quickly shifting from entitlement to the sharing economy.”

To learn more, visit Trillium’s booth at the show to gain an in-depth understanding of the platform and its transformative effect on the industry of connected and autonomous vehicles.

 

Trillium’s booth location for the event is:

Enterprise Solutions Hall, Westgate – Booth #501
Westgate Paradise Center

Throughout CES 2019 show, the Trillium Secure booth will be featuring:

End-to-End Trusted Data Platform Demonstrations

Panels with Industry Executives & Experts:

-Safety and Data Privacy

-Challenges for Mobility Data and Services

-Data is the New Currency

-Monetizing Trusted Fleet Services

-The Future of Auto Insurance

Thought-Leadership & Car Hacking Seminars

 

Cyber Secured Vehicle – Drive Demonstrations

In addition, a fleet of Trillium-branded Teslas will be deployed in full force through Las Vegas, with the Model 3 squadron up and down “The Strip” while a Model X in the booth will feature every part of the Trillium Secure trusted data services platform.

 

About Trillium Secure, Inc.

Trillium Secure makes connected and autonomous vehicles safe and keeps personal information private through its Trusted Mobility Platform and Services powered by blockchain and AI. By establishing trust in data integrity, Trillium facilitates a marketplace for trusted data, applications and services, in addition to positioning customers for compliance with privacy regulations and protecting them from cyber-threats. Trillium accelerates innovation and monetization for OEMs, insurance and mobility-as-a-service providers. For more information visit www.trilliumsecure.com and follow us on LinkedIn.

 

MEDIA CONTACT:

Susan Donahue

Skyya PR

Ph: (646) 760-9724

susan.donahue@skyya.com

 

Trillium Launches Trusted Mobility Platform and Services at CES 2019 – On-Ramp to the 1.5 Trillion Dollar Vehicle Data Marketplace

CES Innovation Award-Winning Trillium Highlights Critical Role of Data Integrity for Trust By Hosting Expert Panels and Technology Demonstrations at Westgate Booth #501

LAS VEGAS, NV – JANUARY3, 2018 –At CES 2019, Trillium Secure (Trillium) will launch its Trusted Mobility Platform and Services, an end-to-end ecosystem of trust that enables transportation providers’ entry into the $1.5 trillion marketplace for trusted vehicle data, applications and services. Trillium’s Trusted Mobility Platform and Services are predicated on establishing two distinct elements of trust – security and data integrity. Trust begins in the electronic control units (ECUs) within the vehicle where raw data is derived. A contiguous chain of trust is extended into the cloud where blockchain technology encapsulates and verifies data for machine learning processing and secure mobility commerce. By recognizing trusted data as the new currency of our truly connected, mobile world, Trillium champions vehicle safety, compliance with privacy regulations and monetization opportunities for automakers, insurance and mobility-as-a-service providers.

 

“The industry’s top minds have been soul-searching for what to do with the explosion of data created by connected vehicles,” said David Uze, CEO and Founder of Trillium Secure. “Our platform and trusted data services address the $1.5 trillion question of how to unify mobility-as-a-service providers, technologies like artificial intelligence, and the necessary qualities of security and data integrity, towards the cause of transforming transportation as we know it.”

 

To highlight the critical role trust plays in accelerating mobility innovation, Trillium won the CES Innovation Award. Trillium will host multiple expert panels each day at its CES 2019 booth (#501 in Westgate) beginning January 8, at 11:00 AM on the topic of “Preserving Safety and Data Privacy in Connected Vehicles.” Another expert panel, “Data is the New Currency – How to Turn Data Into Revenue” takes place on Jan. 9 at 11:00 AM at the Trillium booth where the Innovation trophy is proudly displayed. Industry leaders will give their perspectives on the realities and challenges associated with the rapid digitalization of the transportation industry. Finally, Trillium technologies will be demonstrated to show how immutable trust can turn these changes into lucrative opportunities.

 

The backdrop to this forum for thought leadership will be the launch of Trillium’s Trusted Mobility Platform and Services. Trillium’s technologies imbue trust in data originating from vehicles’ ECUs; light-weight encryption protects the data payload and its securely transmitted to the cloud; blockchain technology confirms the unique ID of each vehicle to aggregate, and track each transaction of data; finally, machine learning engines analyze trusted data to unlock value for value-chain participants. By establishing end-to-end trust, from the silicon level to cloud-based data services, Trusted Mobility Platform and Services transform raw vehicle data to safe, monetizable and widely-applicable smart data.

 

“With exponential growth in the number of connected vehicles, monetizing the emerging data is a crucial emerging business model for OEMs and vendors,” said Praveen Chandrasekar, Vice President at Frost & Sullivan.

 

About Trillium Secure, Inc.

Trillium Secure makes connected and autonomous vehicles safe and keeps personal information private through its Trusted Mobility Platform and Services powered by blockchain and AI. By establishing data integrity, Trillium facilitates a marketplace for trusted data, applications and services, in addition to positioning customers for compliance with privacy regulations and protecting them from cyber-threats. Trillium accelerates innovation and monetization for OEMs, insurance and mobility-as-a-service providers. For more information visit www.trilliumsecure.com and follow us on LinkedIn.

 

Press Contact: Susan Donahue
Email: susan.donahue@skyya.com