American OEMs are racing to deploy state-of-the-art technologies in their newest models so that customers gain real value from internet-connected trucks, electric vehicles and semi – or fully autonomous rides. They also understand the grave risks that cyber-attacks pose to passenger vehicles and fleets of shared vehicles. These two factors are contributing to a true inflection point in the development of smart mobility solutions. In particular, autonomous trucking fleets stand to benefit enormously from enhanced safety, cargo transport reliability, and with companies similar to Paxata assisting with gathering a wealth of data monetization opportunities.
For passenger vehicles, the Internet Browser on Wheels will soon vie for your clicks, likes and views just like your smartphone does every day. Autonomous driving will be an absorbed experience browsing the web. While traveling from point A to B, people will get work done, make e-commerce decisions, and use infotainment systems as they do Google Chrome or Safari. All of this personal data and browsing history is currently left in the vehicle unprotected and available for viewing by anyone riding inside.
Automakers remain keenly aware that it’s difficult to keep driver information private, and even harder to get drivers to give up their data. That’s important when it comes to the development of new self-driving technologies and automotive insurance offerings calculated based on trusted drivers with clean records. However, the true challenge remains of how to ensure collected driver data gives value back to the customer while keeping personal information confidential. Only Trillium Secure has a complete end-to-end system of trust for data integrity. With security from chip-to-cloud, aspects of the mobility experience like private phone calls, work emails and other sensitive data will be protected. This type of feature may appeal to a particular set of customers that value discretion and certitude of one’s data security. Studies have shown that a strong cybersecurity posture will be key to remaining relevant and profitable in the age of convergence for automotive.
The old model of mobility consumption, namely entitlement to driving one’s own vehicle, will gradually phase out and what’s projected to grow are mobility-as-a-service and ridesharing apps. This trend is particularly true among millennials, high-cost urban area residents and smart school campuses. Millennials may even purchase (not rideshare) a fully-loaded and secured vehicle that has features to ensure their privacy. After all, the popularity of Snapchat, Instagram and other ephemeral social platforms have proven activity data deletion is monetizable. Future generations of mobility consumers will ultimately still view vehicle safety as most important. Therefore, the Internet Browser on Wheels must be kept secured – it’s a trusted and safe way to stay connected while on the road.
Automakers have a lot on their plate: cutting-edge technologies are converging in the mobility space. Machine learning, blockchain, autonomy, and a multitude of sensors all produce mass quantities of data. All of these endpoints within mass-produced, high-quality connected and autonomous vehicles must have excellent cyber-physical health so that automakers can bridge the gaps between autonomy, electrification and connectivity. At Trillium, our Trusted Mobility Platform and Services provide an onramp to these goals. Learn more at trilliumsecure.com about our embedded IoT cyber-defense solutions, our secure over-the-air update technology, enterprise blockchain technologies, and adaptive intrusion detection and prevention systems for automotive.