The automotive industry is definitely taking a significant blow from the increasing amount of cybersecurity threats faced – buying a new car isn’t necessarily buying a safer vehicle – rather the very opposite is true at times.
Exploits of major security vulnerabilities in the past have caused significant recalls and resulted in weakened consumer trust.
Automakers are now beginning to realize that prospect buyers are making safety a top priority in purchasing decisions – armed with this knowledge the industry is recognizing the need for change.
In a time of despair, a small town in Michigan, Ann Arbor is standing up to rescue the Big Three (Ford, GM, Chrysler).
The small college town, with the University of Michigan’s main campus at its heart, has historically been the epicenter of innovation in Michigan. With its forward thinking spirit and proximity to the Detroit based automakers, many car related companies and projects are present there.
Thanks to this potent mix, autonomous/connected car projects are commonplace in Ann Arbor – now enters ones focused on automotive cybersecurity.
Phil Santer, of SPARK, recently published a piece explaining what the future of automotive cybersecurity has in store for Ann Arbor and the greater automotive Eco-system.
Trillium is no stranger to Ann Arbor with team members having extensive history of involvement and future office plans.
As Trillium is expanding its reach to the United States, we are looking forward to be more involved with Ann Arbor’s innovative spirit.